It’s more than just about the red lip, classic style Taylor Swift has so popularized.
Red My Lips is a non-profit organization and a campaign where, for the entire month of April, people pledge to wear red lipstick in order to speak out about sexual violence and end victim blaming. Thus use of red lipstick is to make our mouths more visible to we are both seen and heard as we change the way our society views rape victims. It is to show support to survivors and start conversations about the myths of rape and victim-blaming.
Red My Lips combats the idea that women are ‘asking for it’ when they wear skirts, drink too much, or even wear red lipstick. It fights the idea that sexual assault is caused by uncontrollable needs and tight clothing, but rather calls out what it really is: an act of violence and control.
Danielle Tansino founded Red My Lips in December 2012 after her own sexual assault case was dropped by the district attorney because “Jurors don’t like girls that drink”. However, it is not the system that’s failing victims, but our society as a whole for normalizing the behaviors of actors by stating it is “just a misunderstanding”.
I pledge to wear red lipstick for the month of April, and I hope everyone who reads this joins me by using #RedMyLips on Twitter. Want to get involved without lipstick? You can find out more on the Red My Lips FAQ Page.
2016 Update! You can now help raise funds, host events at schools and colleges, and find so many new ways to get involved!